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On December 7^th, members of the Cambodia Biker Club made a formal commitment to putting helmets on themselves and their passengers every time they ride, as a convoy of riders kicked off the new "Always care. Always wear a helmet." public awareness campaign. The campaign is being implemented by Asia Injury Prevention (AIP) Foundation, in close collaboration with the National Road Safety Committee (NRSC) and the General Commissariat of National Police, Ministry of Interior (MoI).